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In 2005, the Television Industry Committee issued a printed textbook “Self-regulation of advertising in Europe: analysis of advertising self-regulation and the code of advertising practice in Europe”, which was the translation of the original English edition “Advertising Self-regulation in Europe”, 4th edition, that is published by the European Advertising Standards Alliance.

This book is a large collection of reference information that tells readers how an effective system of advertising self-regulation is implemented in European countries, as it is a primary means to maintain high standards of legal, honest and truthful advertising.

Effective self-regulation of advertising is a way to maintaining consumer confidence in marketing communications and space for fair competition.

This textbook describes all the basic steps that have been taken to support and disseminate the effectiveness of advertising self-regulation in different countries. Much attention is paid to consideration of major issues relating to:

• basic principles of advertising self-regulation,
• structure and funding,
• ethical code of advertising,
• description of the legal framework,
• categories of advertising that are prohibited by law,

etc., for each European country separately, that is the book highlights the experience of effective self-regulation.

The Television Industry Committee has received the rights for translation and publication of the 5th edition of the textbook. In 2010, publication of the revised textbook is planned, which all the advertising market of Ukraine looks forward to.

• www.easa-alliance.org/   (official web-site)