About TIC


Greeting of Oleg Popenko 
Chairman of the Industrial Television Committee

Television Industry Committee (TIC) is a professional industry association of leading broadcasters, media agencies and advertisers, representing the interests of the Ukrainian television industry.

TIC provides for the development of all areas of television industry, using the inner potential of the industry, developing international relationships, improving standards of interaction between market participants and government agencies, by changing internally, it changes the quality of thinking and approaches to new challenges and opportunities that develop and move forward the Ukrainian television.

TIC is the voice of industry in state bodies and courts; it represents and lobbies the interests of its members in the parliament of Ukraine. Working within the working groups of parliament, TIC participates in the analysis of existing and new laws in the field of television, media and advertising. Association of leading lawyers in television industry – TIC’s Legal Committee – is a powerful analytical mechanism in the TIC’s structure.

Since its foundation, TIC has been the only industrial customer of television research in Ukraine. TIC’s Technical Committee is constantly improving the system of research, meeting international standards and advanced technical and methodological developments. TIC constantly attracts international experts and conducts independent audits of television researches.

One of the most important areas of TIC’s activity is the introduction of digital broadcasting in Ukraine. TIC’s Digital Committee has been studying the experience of countries which have introduced digital broadcasting and cooperates with international and national experts in digital television. TIC’s Digital Committee worked out a Roadmap - the document envisaging creation of a single body responsible for implementation of digital TV in Ukraine and contains a clear program of action, list of participants in the process of transition to digital TV, including government agencies, representatives of the television business, equipment vendors, NGOs and media. International Forum of Digital Broadcasting in Ukraine annually held by TIC  is a platform where all those related to the introduction of digital TV in Ukraine can learn about the state of current events, discuss and resolve the difficulties facing the market on the way to digital TV.

TIC is the sole representative of the Ukrainian television business on the international level and is a member of many international television and media professional associations and communities. It takes part in international exhibitions, workshops, forums for sharing experiences and introduction of advanced approaches to the television business.

Creating quality television products - from news to fiction and popular science films - is the bridge that connects the TV business with the preference, loyalty and trust of the viewer. It is for the formation and increase of the competitiveness of the Ukrainian TV product, involvement of the leading Ukrainian experts into the international television community, familiarization of international TV experts with the possibilities of Ukrainian market that TIC cooperates with prestigious international television awards and festivals.

Recording all stages of the television industry development, creating a strategy for its development, TIC, within the framework of the annual conference “Television as a business”, created a platform for meeting of all members of the television business to discuss market trends, and implement joint projects. The conference is participated by the government representatives, technical specialists, representatives of advertising agencies and advertisers, equipment vendors, cable providers, media representatives and foreign experts.

The issue of free expression and democracy begins from the individual and his/her values. TIC understands the importance of creating conditions for the formation of creative, professional, responsible personnel, who, as students today form their personal and professional values ​​and tomorrow will carry them through the work of a journalist, producer, cinematographer, media executive. This is why Media Career is another important project of TIC.

TIC is a reliable and powerful lever in the television industry market consolidation to address common challenges.

The success of each individual TIC’s project, or employee of TIC or of its member is the success of the whole industry at each stage of the development and growth of the Ukrainian TV market.

Oleg Popenko
Chairman of TIC, CEO of Publicis Groupe Advertising Agency




In 1988 he entered the Taras Shevchenko University of Kyiv, the Department of Journalism. In 1993 he graduated with a diploma.

From 1992 to 1996 he worked for Yanko Advertising Agency, the International Media Centre, MasterFoods and Commonwealth Resources.

From 1994 to 1995 he studied at the Graduate School of Maastricht, Netherlands

In 1996 he became the Head of the DMB&B Advertising Agency, which has grown to an advertising group Publicis Groupe.

In 2002 he initiated creation of the Television Industry Committee.