TV research

Roundtable discussion with niche channels: Further development of the television panel

On February 2, 2009, in Kyiv, Television Industry Committee (TIC) held a roundtable discussion on the further development of the television research system.

TV channels that are TIC members, niche channels, which are GFK Ukraine’s customers ordering TV research data, as well as representatives of GFK Ukraine were invited to the discussion.

The purpose of this discussion was to let the market participants exchange views in the peer environment and understand perspectives of TV research development, given the current situation, economic development, and consumption.