About TIC

Technical Committee is a structural division of the Association, which provides analytical support to the Association in matters related to the system of television researches.

The Technical Committee includes major Ukrainian experts of the television and advertising industry, whose professional activities are directly related to the analysis of TV panel.

The main activity of the committee is to analyze, design and implement strategic decisions to improve the operation of nationwide television panel research. The Committee’s performance is ensured through constant interaction between the members of the Association and the main performer of TV panel researches, GFK Ukraine Company, which in turn can improve the technology of television audience measurement to meet the needs of media market and existing international standards relating to similar researches in other countries.

The work of the Technical Committee is organized by the Coordinator of the Technical Committee appointed and dismissed by the Chairman of the Association and reporting to the Executive Director of TIC. Chairperson of the Technical Committee is elected among the Committee members for 6 months.

Members of the TIC’s Technical Committee: 

Oleh Borysyuk Chairwoman of the  Technical Committee, Media Analyst of ADV Group	Orest Biloskurskyi Head of the Marketing, Audiences and Communications Department of the  "ICTV"	Ihor Datsenko Head of the Strategic Planning and Research Department of Publicis Groupe Media	Mariya Didenko Analyst at the Research and Development Department of the "1+1"
Olena Durmanova Head of the Analytical Service of the "Inter"	Andriy Krolenko Director of Magma Media Buying Ukraine	Vitalina Levchenko Advertising director/manager "M1"	Anna Molochinskaya Marketer of the MEC Ukraine
Oles Naumenko Head of the Analytical Department of the "ICTV"	Andriy Ornatskyi Head of the Analytical Department of the "STB"	Anna Plyeshch Head of the Research and Development Department of the "1+1"	Volodymyr Prylepa Head of the Advertising Department of ADV Group
Lyudmyla Savchuk Research Director Media Direction Ukraine	Anna Chepur director of telemetry services research and communications "Inter"	Viktor Shkrobot Media Analyst of the "ТЕТ"	Viktor Vashchenko Deputy Technical Director of the "M1"
Maksym Dybenko Marketing Director of the Novyi Kanal	Maxim Katrych Representative of Media Direction Ukraine	Yulia Kakhanovskaya leading specialist on strategic intelligence "Ukraine"	Sergiy Kyzyma Head of Promo and PR Service of the "К1"
Vladyslav Kofman Specialist in market research and public opinion survey of the "К1"	Maxim Livinets Media director MEC Ukraine	Alina Nikiforova Marketer of the Novyi Kanal