TV research

Television Industry Committee is a professional industry association of leading broadcasters, media agencies and advertisers, representing the interests of the Ukrainian television industry and protecting its members.

One of the TIC’s strategies is television audience research, which aims at organization of a balanced (reliable, consistent and appropriate for all users) system of sociological researches of the television audience of Ukraine.

Key areas:

• Ensuring the compliance of television audience researches with international quality standards, modern technological and methodological developments in this area, and the actual needs of the Ukrainian TV market
• Ensuring the compliance of television audience researches with the terms of contracts signed and decisions adopted by TIC
• A professional independent examination of television researches
• Protecting the rights of licensed users of the television research data

The main purpose of television audience research is the creation and provision of standardized currency in Ukraine's television market.