Advocacy

The modern English term Advocacy in the literal translation has got several different meanings, for example: defense, propaganda. As a direction of TIC, we propose to translate this term as "protection of common interests".

The main objectives of activities to protect common interests - advocacy - is to obtain a market free from over-regulation and stimulate the development of new broadcasting technologies.

The purpose of the TIC is to promote the development of television and advertising markets in Ukraine, develop draft regulatory (including regulations) on television, advertising, film production, protection of intellectual property rights and promote a balanced system of sociological research (measurements) of the television audience of Ukraine.

With broad representation in working groups and community councils at government and regulatory bodies, TICs regularly publish information on how laws and regulations affect the television industry. Through its advice, the TIC helps to ensure that public authorities listen to public opinion.

TIC’s representatives are members of the public councils, working groups, expert commissions in key media institutions:

• Public Council of the Committee of the Verkhovna Rada of Ukraine (Ukrainian Parliament) on Freedom of Speech;
• Public Council of the Committee of the Verkhovna Rada of Ukraine (Ukrainian Parliament) on Humanitarian and Information Policy;
• Public Council of the State Committee for Television and Radio Broadcasting of Ukraine;
• Public Council of the Ukrainian State Film Agency;
• Industrial Gender Committee on Advertising;
• Expert Commission on the distribution and demonstration of films at the Ukrainian State Film Agency;  
• Expert Council on the selection of cinema projects for the provision of state financial support for the production (creation) and distribution of patriotic films at the Ministry of Culture of Ukraine;  
• Expert Council on Preventing and Combating Sex Discrimination;  
• Industrial Gender Committee on Advertising.

Also TIC’s representatives involve in work and expert groups of governmental authorities, public initiatives. 

TIC actively cooperates with industry associations on media self-regulation, TV audience measurement, anti-piracy and protection of intellectual property rights; review and revision  legislation and regulation on television, advertising and film production.