On March 16 the conference ‘TV measurement: 2012’ will be held


The annual conference on TV measurement research in Ukraine will be held on Friday, March 16 in Radisson Blu, 22 Yaroslavov Val.

Conference organizer Television Industry Committee from the year 2002 is one of the largest clients of TV measurement research in Ukraine. TIC goal is to organize balanced (trustworthy, consistent and acceptable to all users) sociological research of TV audience in Ukraine.

The participants of the conference sum up the results of TV panel work for last year, look at experience of other countries and discuss ways of improvement of all-Ukrainian research panel.

Due to the membership in international organizations in media measurement, TIC provides correspondence of TV audience research in Ukraine to international quality standards and modern technological and methodological developments in this area.

Conference ‘TV measurement’ is the best professional place for discussion of innovative methods and technics of TV audience analysis.

The conference is free of charge for the participants.

We kindly ask you to register at the conference website There you can find the preliminary conference program and speakers.